Today myself and James Clancy visited TBWA's agency in Didsbury, Manchester. They have 2 different sites in Didsbury which are about a mile apart. The site we visited today is a renovated traditional church building with an ultra modern design interior inside it. The interior is amazing to look at and uses the height of the original church to create numerous floors divided by spiral staircases.
We waited at the reception and watched through the Nissan showreel that TBWA had designed. This was on a screen behind the front desk and we sat on 2 big leather sofas with a TV in the corner. We then went into a conference room that had a very long table with lots of chairs round it. Light came into the room through the huge stained glass window at the other end of the room.
We went through our joint portfolio and were lucky enough to receive some great feedback. Some of what we spoke about was awards work so I cannot write about it her on my blog. He said our book was one of the best he had seen in a long time which is a nice compliment. However, he also said it was almost too good and very graphics based. As an advertising agency, they want to see more ideas based work and if this means that they are just sketches then that is not a problem. We have conformed to what briefs have said but some weren't relevant to what TBWA do and we have been asked to come up with more advertising based ideas for these briefs and go back in a couple of weeks.
He has also said that some of our work is too good in the way it is designed because we should never overestimate what the public will see. Our work was seen as quite implicit and needs to cut more to the chase.
Overall it was a brilliant place to see, we received some great advice and will be going back again soon hopefully.
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