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Sunday 17 January 2010

No Scale To Fit Logo and Stationery



I have never seen such an ill fitting, badly kerned, typographically incorrect logo that works so well. It does exactly what it is meant to do by promoting a Visual Arts profile for the Oslo National Academy.

It fits the name perfectly and I love its structure (or lack of it). It is an abstract logo and a refreshing change to the swooshing computerised logos that are getting tiresome and are overused.

These type of logo designs are very risky but more often than not they stand out which is what a logo should do. I aim to bring this way of working into my own work somehow.

See this work and other examples here : http://uglylogo.no/

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