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Thursday, 21 January 2010

SOYO






Recently noticed this identity on Lets Kiosk's website. It is not a logo, as such, it uses Scrabble style squares to make up the name. This look extends to the website, advertising and interior. This makes it a strong brand. It is modern and attractive. The identity also suits the type of place and make it inviting and trendy to visit.

There is also a feature of the site that I have never seen before but it looks and works brilliantly. When reading through the menu, instead of clicking next to move to the next page, you have to physically drag the page across the site. This gives it the feel of a real book and is much more interactive for the user. Making them stay on the site longer. To see their site visit here : http://www.soyo.me/

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