There have been a lot of TV shows recently celebrating the 'Noughties' with the breakthrough of technology and social media being predominant. Times have changed massively with Graphic Design becoming more and more digital and I found a post on D&AD's blog via Twitter which celebrated the Noughties in terms of digital design. D&AD had never awarded digital design before this period but it is now a lot more important to get this right.
The noughties are no more, but it was a decade of huge change in advertising and design.
Since the turn of the century, D&AD Black Pencils have been awarded to everything from coins and stamps to posters and TV commercials. The digital world was awarded its first Black Pencil for ground-breaking creativity in 2006 and since then, the industry ‘rules’ have been entirely rewritten.
A few screenshots of the winning work are above but you can see all of the winners and people behind them on: http://dandad.typepad.com/dandad/2010/01/10-years-of-black-pencils.html
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