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Thursday 4 February 2010

Thoughtful Portfolio Visit



Last week myself and my classmate James visited Thoughtful with our portfolios. We went up to their office and initially started off by talking about our course, what we have been doing and what we are looking to do at the end of the course. We spoke about the agencies we had seen in New York and the way they do things differently to the UK. The subject of collaboration also came up which they feel is beneficial as a combined idea can be a lot better than an idea produced on your own.

After our chat we moved onto showing our portfolios, James went first and we spoke about the work that was standing out which included Ministry of Sound, Berghaus and Hot Photography. This proved that collaboration was working as all of them projects we worked together on. The BBC work we are currently working on was a key point of the discussion where we explained how we won the pitch for the work and are now involved in producing the moving information packs for MediaCity. Something that Thoughtful weren't sure about was that I had books of typography and experimental work in my portfolio. They feel that putting 1st year work in is a backward step as it doesn't represent my style and current work. This is something to consider, although other agencies seem to really like seeing this work.

We spoke about the QR codes they had created for the Tate and Chris showed us this in action from his iphone. I haven't seen this in action but it is clever stuff and works well within the concept. With my portfolio we spoke about the Blood Drive logo working well as well as the innocent ideas. It was also advised to send these in as ideas and try and get them into the real world.

Finally, Thoughtful think we should consider setting up our own business when we leave as we are already running small businesses and could build this up as they said they, in effect, started from scratch. Rather than building up to a high position within a company. Why not start a company? This is a definite possibility for the future.

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