Saw this great post on Truth Design's blog and it talks a lot of sense. It relates closely to what my critical journal was all about and explains how important branding is to a company and if it isn't done right, no matter how good you are, you could fail.
You can see what the post says below and the images accompanying the message are above.
So what does YOUR branding say about you, and is it appropriate?
YOU CANNOT NOT COMMUNICATE.
So it is very important that the message your branding is communicating is appropriate for the brand values you are trying to portray.
KEY POINTS
First impressions count, potential customers WILL judge your company on the image you portray.
GOOD DESIGN can help a one-man band look like an international corporation and equally vice versa.
BAD DESIGN is more expensive than good design.
Consumers ARE willing to pay more for branded goods than unbranded ones.
In today’s climate it’s important to make sure your brand is working hard and your money is well spent.
It is the most relevant post I've seen for a while especially in today's financial climate and you can see this post and more at:
http://truthdesign.typepad.com/truth_design/
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