I was looking through Audi's website at some of their cars and came across this, a video of a conversation between two designers of Audi's brand new entry level car to their range. Chief Audi designer Stefan Sielaff and Dany Garand (project designer, exterior) explain the striking headlights with which the development process began and speak about how they want their car to be portrayed by the way it looks.
The video was filmed behind a glass screen which allowed the designers to draw the car out as they spoke about how they wanted it to look. The viewer can then see both at the same time making it very easily understandable. It is a good technique that I may use in the future. They were straight to the point in everything they said about the designs and I like the way and reasons they styled the car in that way. It is the start of a new design direction for Audi. I just hope this small car won't cheapen the image of Audi as they are a brand that has welcomed a major resurgence in recent years.
You can see this film at http://www.audi.co.uk/new-cars/a1/a1.html#
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