AMV.BBDO-D&AD President and Guinness Strategy

Upon having a look at AMV.BBDO's website I have found out who the new D&AD President is and what he thinks about the coming year and also been able to have a look at the new campaign strategy and advert for Guinness which AMV.BBDO have overseen. It is a big departure from Guinness' well known current campaign which is a brave step as it is so successful but I think it works brilliantly.

Paul Brazier Appointed New D&AD President Paul Brazier, Executive Creative Director at AMV.BBDO takes over as D&AD President today, following his election by the Executive Committee.

“I haven’t checked, but I’m willing to bet that every incoming D&AD President has described the year ahead as ‘challenging,’ said Paul Brazier. “This next one certainly will be. There’s less money about. More awards schemes competing for entries. And the possibilities in communications seem to change almost daily.’

“I think the best way for D&AD to go forward is to look to its past. To remember why it exists, what it stands for and why it was created in the first place - the DNA of D&AD. There are two strands: awards and education. The D&AD awards are there recognise the best work in the world. Our juries are famously tough and we’re proud of that. Sometimes it makes D&AD maddening but it also makes it the award to win.

But if we’re mean with awards, we’re generous with education. D&AD has always encouraged the best students and helped them find work. Many of us in the industry have benefited from D&AD Workshops and Student Awards in the past. So let’s remember the DNA of D&AD in this tough year ahead. By supporting these two strands we, and the industry, can do more than just survive. We can thrive.”

As President, Brazier will work closely with the Chief Executive and Executive Committee to oversee the affairs and set the objectives for the organisation.

This November GUINNESS have created their own fireworks, bringing a world to life in an epic new ad which is part of the new ‘Bring it to Life’ marketing campaign created by AMV BBDO. In a move away from the iconic ‘Good Things Come to Those Who Wait’, the ‘World’ ad sees a group of guys come together to bring a world to life in a creative parallel to the famous surge and settle motion of a pint of GUINNESS and the way it comes alive in front of your eyes when poured at home or in a pub.

This is the website where you can watch the full advert :http://www.amvbbdo.com/