For our recent project the first thing to do was create an identity which centred around the logo.
The reasons for the word Shine are explained in the last blog. The font we used was Helvetica to give it a human feel that people can relate to whilst also being sharp and modern. The 'I' is right in the centre and has a rounded font, this symbolises a person as it is all about you and making you be the best you can be. 'I' is a word in itself and has pwerful meaning. The highlight colour is orange to represent the orange flavour. The dot of the 'I' also represents the rising sun. The circle surrounding the word shows the unity of the brand and bringing people together. It also represents immunity and is a barrier against outside illnesses etc.
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