Something I have been closely looking at recently in my recent projects is marketing strategies. I decided to take a look into it myself as it isn't traditionally part of my course but I was interested in not just creating designs but implementing them into the market via lots of different channels.
A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen markets. It does not have to be written down but it is easier to communicate to outsiders, like your bank manager or other investors, when it is.
You can find out more about it here : http://www.is4profit.com/index.php?option=com_content&task=view&id=131&Itemid=66
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