Recently, after having the idea for the 1 minute briefs, I had another idea which also had to be completed in one minute.
Working against someone else you have to design a poster or logo. You can do anything you want as you only find out what the brief is once you have completed the design. The winner is the design that is most relevant to the set brief.
This allows for total freedom of ideas and you can literally put anything onto the page because you have no idea what is required of you. I really like this idea as it relates to the way I think sometimes where I pick something random and attempt to use it in a certain design brief that has nothing to do with the brief itself. The results were funny and in some cases worked well.
The top design was for sportswear. The middle design was for Levi Jeans and the bottom design was a poster advertising Coca Cola.
Due to the designs being so far off brief you have to argue your case such as the 2 lines resembling stitching for the jeans poster, the asterisk resembling a person doing a starjump and George Bush being American for Coca Cola. I will use this technique again at some point and see if it works out.
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