We all sat down and introduced ourselves and said a little about what we are doing at the moment within our courses. We then went through a few ideas that I had come up with the night before. I was the only one who had brought ideas along with James because we hadn't had the brief long. It was difficult as we didn't have a product to go off.
We all then discussed the pros and cons of the product in a lot further detail to try and get down to what exactly we wanted to communicate. There were a few good ideas about 'sexing' the product up by likening it to underwear and getting down and dirty on the floor. Price, effectiveness and economy were high on the agenda and we talked about the shift in throwaway culture to people keeping their things. To come up with ideas for the brand we spoke about what coulours and typefaces meant to people and we even named a typeface and colour that would best show ourselves.
We had the idea of colour coding to show the different grades of underlay.
Funnily enough The Chase had come up with something similar which was a nice fresh design but I feel it could have been pushed even further and become more interactive with the consumer.
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