Starting off the day at 10am we met up with James Graham from Thoughtful and he showed us around the Tate Gallery exhibitions which are part of the MADE UP campaign which Thoughtful Art Directed. We then had a tour around Liverpool which is the Capital of Culture 2008 and there is a real buzz around the whole town with artwork evrywhere about the Liverpool Biennial. We were shown around the landmarks and engineering feats such as the sliced building where part of the building spins around and a huge mechanical spider floating between buildings.
After lunch we saw a lecture by Bruno Maag about Typography. He is the director of Dalton Maag in London and Zurich. He talked emphatically about the importance of type within design and how the smallest detail is of massive importance. He and his company have designed fonts for Tottenham Hotspur, BMW and Mini.
We looked at the uses of Sans Serif and Serif fonts and their functionalities aswell as their aesthetic qualities. Typefaces can also save lots of money. He showed how he saved money for the Phone Book by cutting 10 lines of addresses off each page which saves ink, paper, packaging, petrol and the environment.
We then had a break and came back to the optional show of D&AD awards which showed a number of the candidates for D&AD awards and a lot of the winners also. Some of the work was brilliant and something I aspire to. Stuart from Thoughtful who we have been working with spoke about how the work is judged and answered questions about the politics being involved between agencies.
The whole day lead onto the final lecture by Matt Pyke of Universal Everything. In contrast to his name Matt works alone in his office at the bottom of his garden which is even more extraordinary when you read his client list which includes Nokia, 2012 Olympics, Nike, Apple, Lovebytes and MTV.
Matt works simply from a laptop and contacts clients and anyone he commissions to work by using iChat and e-mail. He obviously works with very talented programmers to create the amazing work that was shown during his lecture. The animations seem impossible to make for someone like me but it does give you inspiration to think why can't I do work like this as new technology becomes more widely available.
We looked at the uses of Sans Serif and Serif fonts and their functionalities aswell as their aesthetic qualities. Typefaces can also save lots of money. He showed how he saved money for the Phone Book by cutting 10 lines of addresses off each page which saves ink, paper, packaging, petrol and the environment.
We then had a break and came back to the optional show of D&AD awards which showed a number of the candidates for D&AD awards and a lot of the winners also. Some of the work was brilliant and something I aspire to. Stuart from Thoughtful who we have been working with spoke about how the work is judged and answered questions about the politics being involved between agencies.
The whole day lead onto the final lecture by Matt Pyke of Universal Everything. In contrast to his name Matt works alone in his office at the bottom of his garden which is even more extraordinary when you read his client list which includes Nokia, 2012 Olympics, Nike, Apple, Lovebytes and MTV.
Matt works simply from a laptop and contacts clients and anyone he commissions to work by using iChat and e-mail. He obviously works with very talented programmers to create the amazing work that was shown during his lecture. The animations seem impossible to make for someone like me but it does give you inspiration to think why can't I do work like this as new technology becomes more widely available.
www.universaleverything.com
www.liverpooldesignsymposium.com
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