We have been working on a 1 week live brief for innocent drinks through the design agency Thoughtful. We had to come up with ideas to promote innocent's brand in any kind of way. The emphasis was on the health benefits of their products but any ideas were welcome. We worked in pairs on this brief with people we wouldn't normally work with and this experience I'm sure will benefit us in the future. We presented our work in front of Thoughtful and fellow students aswell as being filmed. I worked with Andrew Dranfield and we came up with 6 ideas which were... 1.)large model pieces of fruit with a straw coming out of them which become a drinks fountain that the smoothies come out of 2.)innocent fruit yoghurt pots 3.) an advert -- showing innocent taking the finest pieces of fruit and destroying them in a massive blender..idea being not so innocent after all. 4.) collectable innocent character bottles 5.) Fruit Olympics--a games festival replacing conventional sport items such as bats and balls with fruit with prizes to be won. 6.) poster or viral email campaign. showing fruit such as 2 cherries and a banana for example created a public perception of it being a rude image even though it is innocently just an image of fruit.
These ideas are all being sent to innocent drinks in January.
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