The first thing we noticed about WMH was the light in their reception that is very bright and flashed their company initials. It warmed the whole room up and is unlike anything I have seen before.
After waiting in the open reception, we went into the large basement meeting room with Fiona. We had to walk past huge amounts of awards in the stairway which made you realise what a serious agency this was. We talked about our course and the way we are able to blur the boundaries of each pathway where and when we want to a certain extent which allows us to experiment in line with our ideas. As it was a design agency we opted to show our spearate books rather than the one we show to as agencies.
I went first and Fiona liked the interactive magazine which was good to hold and she felt it is something NewScientist might go with. We spoke about naivety and freedom of our first year experimental work. I showed it in the form of a book whereas James showed his in his portfolio which she preferred. She loved the 'A Thousand Words' subtle design and concept and wanted to see more which is something to look at when updating the portfolio. She also advised us to only put the final work for that concept in as it becomes confusing with other ideas that we show. She was impressed with the Berghaus advertising and was surprised that it hadn't been used for real. We then spoke about how it could work for other brands and products which I will definitely look into. Fiona liked the fact that we had used 3d software for the Shine work. She explained that they usually source workers for this but that it is always a good skill to have. She felt the E4 briefs had a good chance of winning awards which was a great comment.
Something that was another good point was that Fiona thought our Ministry of Sound video was just a mocked up storyboard. We talked through how we used a dance, green screen, filmed and edited everything which again was another skill which is good to have. She liked my logo identities for Mercedes and Angel of the North although she felt they should all have their own page.
Their was some constructive criticism of my work which I always welcome. She felt my furniture poster was purely style based which isn't in line with my other work. She didn't like the overused halo idea in my DreamCreators logo. She liked the table tennis TV advert but felt that the road warning sign looked too similar to my Age Concern work. She felt it was god that this work was used in their newsletter as a good cause and that I should include this in my portfolio. She would prefer to see the o2 work as an animation or interactive board as it is too static at the moment. She liked the inocent work as it was on brand and cheap. The Blood Drive work was appreciated but I was advised to brand the bus etc so people knew exactly what it was about without having to guess. Her favourite piece of work was probably the BBC and she wants us to send her one of the USB's that we get made which we definitely will do to hopefully give something back for all the time and andvice she gave us during our visit.
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