We were fortunate enough to meet with a senior creative director who actually did the same course as us at Stockport College a few years ago. So it is possible to make the jump from Graphic Design into advertising.
In Manchester he worked at BDH before it turned into TBWA but he decided to make the move to London. We briefly spoke about our course and what it entails. We spoke about the competitions and the BBC work we were getting involved in.
He then went through our joint portfolio which he liked the finish of. Although he felt it was almost too finished and could include rough sketches that show a big idea. At the moment he felt it was a Graphic Design book with good ideas in it rather than the other way round. He advised us to expand on our briefs into new media and applications to keep up to date with current trends and show that our ideas have some mileage and sustainability in them. Of all of the work the favourite was the Berghaus ads and the Age Concern campaign he felt was the weakest.
After a lot of advice on where to go with our portfolio. We were then given a tour around the offices which was surreal as we had never seen such a big agency. The inside looked like it could have been a shopping centre with stairs leading around upto 3 floors of glass fronted rooms. He showed some creative team offices that were in the process of being removed as the future is about collaboration and not confining people into one space. From my own experiences I feel that this is a good idea.
He advised us to do a placement for a month but don't do anymore unless it has likely work at the end of it. He explained that there are lots of nationalities working at BBH because they need to communicate their ads and their business across the entire world. The subject of pitching was brought up and he told us that they have to get involved in this as everyone loses clients as companies like to vary who they advertise with.
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