Situated in a nice quiet square in the London, The Partners is an ideal place to work as you bet the best of both worlds. We were greeted by the friendly receptionist who spoke to us about the London Design scene. She explained that some people had left London to go to Manchester such as the owner of Mark Studio. A former worker at The Partners had also moved to Dew Gibbons which is another agency we visited whilst in London. She was also kind enough to give us two more contacts to go and see which unfortunately we couldn't do due to a lack of time. She also showed us the display and library of books in which The Partners are mentioned. The display was a piece of work from each year as they are now 40 years old and were shown in a build up of boxes which was a great way of presenting as you can see in the picture.
We were then greeted by one of the creative teams and went to sit in the meeting room. Initially, we spoke about our course and the flexibility of choosing briefs to fit our strengths as well as getting involved in all different aspects of design. As The Partners is heavily design based, we were advised to go into more of an advertising route as they felt we would be wated just doing designs. They were kind enough to comment that they hadn't seen so many good ideas in one book in a long time but the downside to this is that there is so much work to show. Although it's hard to take out work, less is more. It was interesting to see that they see our book as though it could be an advertising book whereas some ad agencies have thought of it as a design book.
They said it could be an option to start up our own creative agency when we leave and not to bother so much with placements but look to get work or even a 6 month trial. A few people have said to us now that we should set up a business and it is something that does interest me. Especially as I hav ran my own small business for 2 years.
They kept thinking we had already left university as we mentioned the awards and BBC work and were surprised that we were still studying. The main bits of work they liked were Berghaus and Blood Drive in my book. We were asked to send the moving image videos over of the storyboards that we showed them.
Some constructive criticism was to take out 1st year work out as, althought nice and experimental, it doesn't have any idea in it like the rest of the work. It was advised to try and include these experiments within our ideas based work. We were told to have a look at new technolgy within our work too such as phone apps and new uses of media. During our 3 years at university there has been a dramatic change in the way media is used. We agree we need to change our thinking towards this.
We were told to try and get in touch with 4Creative as they felt our work suited their style.
Overall, it was a very positive portfolio visit that we gained a lot from. The advice we received was great and we can now implement these ideas and opinions into a redesigned portfolio.
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