Last night myself and James went in for a portfolio visit at BJL. As with TBWA, we went in as a creative team. Therefore, we decided to create a team portfolio. As we have collaborated on a number of projects this was quite easy. We also included a few projects we produced on our own for the same brief to show diversity in our ideas. It also means we aren't having to waste time and show two portfolios. The editing down of what we show is hard but it provides a strong portfolio.
At BJL we initially talked about what we had been working on recently and about our Final Major Projects. They were particularly interested in the BBC work. Although it's not an advertising project as such, they said to definitely keep in contact with them as they are hard to get in touch with usually. Hopefully this will help us in the future. Again, as with TBWA, they thought our graphic design background had come to the forefront once again. This was not seen as a bad thing but he would liked to have seen more development work in our book. We have been advised to include this for future visits to ad agencies as it will show our enthusiasm for the world of advertising. At the moment the book is working as an ideas based design book rather than an advertising book even though there are a number of ads in the book.
Aside from this issue they really liked our branding for Blood Drive and London F1. Our work for Berghaus he said could have won professional awards rather than student awards which is quite a compliment. He thought our innocent ideas were great and we were told to produce these and put them online. To get these opinions is great and gives us the confidence to improve our ideas.
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