This is a Berghaus brief set by YCN. The concept behind it is that the positive comes out of the negative word. This then literally comes away from the billboard. It is placed so it looks like it is exploring a certain place in the distance. This is intended to look like it is on the mountain in huge letters much in the same way the 'Hollywood' sign is done. However, the positive word is attached to the billboard creating an illusion of it being distant but being the same exact size as the remaining text on the billboard. The Optistud footprints are the optimum viewpoint with which you can view the billboards. The first 2 visuals are shot from this viewpoint. The 3rd visual is taken from an alternative angle.
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