As I have posted before, as a group we had to come up with some concepts and ideas to raise the profile of 'innocent' drinks. Luckily one of mine was chosen to be developed and turn into visuals.

These are some rough ideas of what they will look like. The idea is that the cap seal becomes a halo because of its shape and colour. It doesn't have to be changed so it wouldn't cost anything to produce and a very cheap, tacky advertising campaign could work very well for it. So my ideas are very cheap, basic and straight to the point. Hopefully they will get used at some point in the future. Above you can also see another idea I had about losing your innocents which can then lead onto maintaining, protecting, pleading ...your innocents which could be a nice campaign.