My designs for O2. We're better, connected.

These are my ideas for a brief set by 02 to advertise their slogan 'we're better, connected'.

The concept behind this is the way dot to dots need connecting to be better and make sense as an image. Without connections it does not work but when connected the images are brought to life. The idea of bringing ideas to life was something written in the brief and something o2 aspire to do for their customers. The idea can work in a number of formats: as a teaser billboard campaign where you would see the dot to dot for a couple of weeks before the dot to dot was completed and you realise what it was. A teaser campaign throughout a magazine showing the dot to dot being filled in gradually over around 5 pages. An animation or a simple web or poster campaign.