I have now completed a month's work at Mccann Erickson. Originally I had only been meant to be there a week but I have been asked to come back each week as I have been told I'm doing well. I have been working on campaigns for the new range for Scholl and also done a lot on new advertising ideas for Peugeot aswell as other jobs and ideas for Sainsburys. This has involved lots of ideas generation and research which is reinforced by lots of meetings with fellow creatives aswell as input from the different perspective of media and digital. I have learnt how to script TV ads by setting the scene and telling the story aswell as describing the dialogue. sounds and props.
For the Scholl advert I now have 3 ideas that are scripted and ready to use. The Peugeot ad is at a more advanced stage as we have filmed and directed it from the original script and idea I had. The process has been a lot of fun and I have been lucky enough to be insured by the agency on a brand new Peugeot 207 to drive for the week. I cannot yet disclose any information about the adverts but they will be put up at a later date.
I have also been invited back for a further week. The start of which will be taken up by editing videos using Final Cut and AfterEffects in the digital suite. I will be involved in meetings next week about the videos and I assume I will be involved in new briefs aswell as a review about the Sainsburys work.
Overall it has been a great month with a great agency and I look forward to going back next week.
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