I saw the image above with the altered Olympic Logo and thought I would give my opinion on the logo. A lot of people hate it because it's ugly but I think this has worked in it's favour because it has gained lots of exposure. Therefore it can only be a success if it is promoting the Olympics more. The amount of money it cost is stupid but it does it's job well and when I have seen it in different applications and with different colours and patterns in media it has worked really well.
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