Today, a representative of the design agency Fudge came into give a talk to us. The talk was different to others I had experienced as he went through 1 single project from start to finish which helped me realise the knockbacks and amount of ideas needed to come to the best conclusion.
Starting off with a number of rough sketches on anything from paper to post-it notes just to get some ideas out. This leads on to bigger ideas which get sketched out a bit more thoroughly.
The project was to design a new identity for British Tennis and Squash. The word British was obviously predominant in the ideas and the use of red, white and blue was abundant. Typical ideas such as the racquet, ball, lion and rose were the route to go but in a more contemporary way. These ideas were developed and ended up as a choice of 5 logos which then were digitally created in colour and black and white.
Overall it was a good insight into the way a project starts and ends which we haven't been shown so much upto now.
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