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Monday, 27 April 2009
Olympic 2012 Logo
I saw the image above with the altered Olympic Logo and thought I would give my opinion on the logo. A lot of people hate it because it's ugly but I think this has worked in it's favour because it has gained lots of exposure. Therefore it can only be a success if it is promoting the Olympics more. The amount of money it cost is stupid but it does it's job well and when I have seen it in different applications and with different colours and patterns in media it has worked really well.
Olympus Ads
I have included these purely because I like the design of them. They were found on AdGoodness and advertis the zoom on Olympus cameras but that isn't immediately obvious.
Stihl Typographic Adverts
On AdGoodness I have just seen these adverts which are made purely with typography. It incorporates all of the information about the product and scatters or slices the type in relation to the product it is advertising. It is one of the best ads I've seen in a while yet it is extremely simple and unspectacular.
Ambient Media
Something I am really interested in is ambient media as it can give longer lasting effects and works by word of mouth. If it is good enough it will make people smile and get people talking. It uses humour to grab your attention in most cases and these examples are quite strong in what they represent which is immediately obvious so they do their job.
Making Faces...Like The Police Do
I have just come across a site where you can create faces from thousands of different combinations in the same way as a police photo fit. I found this on a blog off designfloat and it is potentially a great design tool if you want to make up a character to exactly the way you want it to look. Above is a few attempts I had at making the faces.
Photo Manipulation
These are some extremely well shot photographs which have been manipulated in photoshop to get their idea across. They look fantastic due to the quality of the manipulation which is so good that it looks natural. A lot of the time photo manipulation can look rushed which makes it look very cheap and doesn't inspire confidence from an advertising perspective.
Clever Photography
Photography is something I am very interested in but don't get much time to do. I'm not interested in normal photography of landscapes etc as it bores me. I prefer it to have an idea behind it which,in turn, turns it into a design in itself. These are examples I found on Just Creative Design which is a great website to look at for inspiration in all areas of design.
Pepsi Advertising
Pronet Advertising
I had a look through the website of Pronet Advertising which had a slideshow of really clever and witty adverts which I thought I should include in my blog. All of these are ideas based ads which get the point across quickly in a unique way. This helps them to stand out from the rest which will cost more but in the long term the exposure will pay for itself.
Clever Packaging Ideas
Alan Heighton
Adidas Dream Trainers
Ad Sneeze
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